SEO Zip: Quality Services Offered
Before engaging into any type of internet marketing campaign, it is vital to get informed of how they will be able to deliver your business successfully. Search engine algorithms are evidently complex, but our team of dedicated SEO specialist have put altogether their knowledge and experience to develop a systematic approach of delivering a Search Engine Optimization campaign successfully.
Keyphrase Analysis
Keyword research is critical to the process of SEO. Without this element, your campaign to rank well in the major search engines may be misguided to the wrong terms and phrases leading rankings that no one will ever see. On the other hand, your words may be too competitive that it will consume all your resources before hitting a first page search engine placement. In SEO Zip, we offer you a realistic SEO campaign based on the budget you can afford.
Website Analysis
Our Research and Analysis Team will thoroughly check your site and decide the most strategic keyword placement and variation. A full website analysis will be conducted to search for potential search engine penalty issues and implementation of 'black hat methods' such as hidden links, sneaky redirects, internals site crawlability, duplicate content issues and even possible coding glitches. This team will also design the most effective path of search engine crawlers by correct formulation of robots.txt file.
WebSite Optimization
A team of experienced SEO developers will optimize your site based on the most effective methods as per conducted by our Research and Analysis Team. They will be responsible of handling all full site coding requirements needed to fully optimize your site. Getting their hands dirty with the keyboard, our SEO developers will improve your site's internal crawlability structure, minimize duplicate content by using the canonical & robots tag, funnel all the link juice to the right pages by implementing the right server redirects, and strategic placement of keywords in target pages. All of these are specifically designed for search engines which are entirely non-recognizable to your site's potential customers.
Link Building
The number of required links, as predetermined by our Research and Analysis team during Keyword Difficulty Analysis, will be strategically built by our team of professional link builders both in terms of quantity and quality. This dedicated team has developed the ability to promptly identify topical communities and the most popular and relevant sites in them, saving time and valuable resources. Their significant experience in link acquisition enables our team to recognize the requirements of certain sites for paid links, link requests, etc.
Campaign Review & Escalation
To ensure that all of our ongoing projects are thoroughly accurate and consistent with the SEO recommendations provided by the Research & Analysis Team, our team of Quality Assurance Specialist, will put altogether the work of all our different teams and review each process thoroughly which are divided into two parts, on-site and off-site review. In on-site review, our team will recheck the 'white hat' Website Optimization, checking all your site's design & framework (shopping cart, online forms,etc) while being optimized for search engine crawlability. In off-site review, our team will check all links quality to ensure that they meet our strict link building criteria.
Reporting and monitoring
SEO offers highly measureable results as compared to other traditional marketing sectors. To observe the essential progress of your website, it needs tracking scripts/software installed to monitor different traffic levels, sources of traffic, keyphrase used, pages visited , and many other customer trends. In SEO Zip, we use Google analytics to monitor site traffic and is installed free of charge to all our SEO Zip clients. Furthermore, you will receive complete SEO metrics reports twice a month straight to your inbox plus a monthly link building report to keep you in track with our work completion each month.
