Web Content Writing Outsourcing

Outsourcing your content writing can be a real minefield to wade through. With the worldwide economic crisis people in all economies, from East to West and Europe, are seeking to make money from home and there is an influx of people offering their writing services online.

Buyer Beware. Not all people claiming to be writers can deliver high quality work and if they come from non English speaking countries, or countries where your language is not their first language, the style and tone of the written content can clash with the expectations of your audience. These writers are scrambling to earn a living so the prices for your content writing fall drastically, but so does the quality.

Good quality writers in western economies will be more expensive than those in Asian countries. That does not mean there are not good writers in these countries, there are just so many of them competing against each other that it makes it near impossible to find one you can trust and who is reliable.

If you want to outsource your content writing offshore then there are many good writers with high quality research, language and written skills out there, living all over the world. You need to sort through them to find the one that suits you, your project and your budget. Remember the old saying, “You get what you pay for”? This is certainly true when it comes to the difference in quality and prices for professional writing services.

Now the problem is how to find a good quality writer.

Tips for Outsourcing your Web Content Writing

Here are seven tips to help you find a writer to outsource your web content writing to:

1. Website Presence. A top quality writer will have an individual website presence in their own right that showcases their work, and will not rely on the freelance websites. Many will still have profiles there and have work come through freelance websites, but most build up a regular clientele and are booked out months in advance. When judging a writer’s website judge it based on its presentation, what is has to say, and its layout. Is it professionally written? Do they showcase their work?
2. Find out what People Say about Them. Check a writer’s website for testimonials from previous clients. If there aren’t any then check whether they have written through any of the freelance websites and check out their reputation through there. All the freelance websites allow writers and their clients to rate their work and the experience of working together. It helps the writer to build a solid reputation worldwide. Most good writers use the freelance websites to get exposure as well as to work with their regular clients.
3. Specialist Fields. Check to see if the offshore writer or company has experience in niche topics and what they are. Most professional writers will write across most topics and there will be some topics they specialize in. There will also be some topics they have no interest or affinity for. If you can, pick a specialist in your content field as their knowledge will allow them to write quicker and this will cost you less.
4. Is English their First Language? On the internet, it is hard to judge someone’s language skills. A simple way to test that is to make a quick SKYPE call to make sure the examples of their work reflect their fluency in the English language. If you are outsourcing work from an English speaking country then you need the finished product to reflect your culture and language. If not, people may question the integrity of your website, what you have to say and to sell.
5. Points of Contact. How many points of contact do they offer? If it is only by email it may be wise to stay away. This makes it very easy for them to disappear or hide behind a veil of anonymity. However, if there are several points of contact – email, SKYPE, and even a phone number – it shows they are not trying to hide. Do check out the contact points.
6. How to Pay. Most writers have had issues with payment online at some time or another so they will want at least half the payment before they start. On the other hand, many may want to use an escrow service which protects both of you from being scammed.

These are just a few guidelines to follow when looking for good content writers offshore. There is no longer any need to struggle with trying to write your own content; outsourcing is the solution to all your writing needs.