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Black Hat SEO Techniques, what’s the fuss?
Some of the leading search engines disapprove techniques used in search engine optimization (SEO), like showing one page to search engine spiders or crawlers and a different page to the site visitor, or hiding keywords by using invisible text. Eventually, for some webmasters and SEO experts, they attempt to trick search engines into climbing the page ranking system through illegitimate means or by using what we call Black Hat SEO tactics. Some of this might be keyword spamming, hidden text, interlinking, doorway pages or any other means just to trick search engines into placing a website higher in the search engine results pages (SERPs). There has been a lot of controversy about using this technique whether this is really an “unethical” technique. Some say that by using this technique, they are trying to manipulate the results of the search engine query. But, what is really the fuss behind Black Hat SEO? What are the methods used to avoid it?
For some search engine optimization (SEO) experts’ opinion, it is not really the case of how ethical or unethical the methods you use for as long as you get the ranking you deserve from search engines. To them, if you have a good site with lots of quality information, it doesn’t really matter what methods are used to rank higher in search engines. What’s confusing to them or even to millions of internet user is when a useless site, even though legitimately used techniques that get them to the top of search engines, is still worthless if you can’t find relevant information from them. Getting to the top, for some SEO experts, does not matter even if using “unethical” techniques like Black Hat SEO as long as your goals are meet and you have a quality website to show.
Whether Black Hat SEO techniques are ethical or unethical, it is still best to shy away or avoid using them for it can get you penalized and even banned your site from search engines. It is also important for some clients to be very careful in choosing the services of some SEO experts or firms by knowing the methods they use in the SEO campaign of your site. If you want to stay with search engines like Google, below are some of the lists of methods used in Black Hat SEO to avoid from:
• Hidden or Invisible text. These are some texts that are set as the same color with the background. Don’t try to do this one for all major search engines are smart enough and can easily detect this one. Some webmasters, as heard, are also able to outwit search engines by creating an image the same color with the text and setting the image later as a background. While sometimes undetectable for some search engine robots, your site might still get banned, for some competitors will report this as a deliberate spam.
• Cloaking. This means showing one page to search engine robots like MSNBot or GoogleBot and completely different page to human visitors. Some search engine cannot detect this method but most smart one like Google will be able to recognize this by visiting all the pages in its index and analyzing the results later through the use of its built-in search engine robot system. Don’t try to pull this one for some of the site competitors will also notice this technique and will report you and this might banned your site.
• Keyword Stuffing. This method is blatantly over exposing the many instances of the use of targeted keyword or phrases on the pages thinking that search engines might notice this and take this positively as search relevance to the site. But this is not usually the case, for search engines will find this very cumbersome or messy. This will eventually put your site at the bottom of the search engine results pages. So, try to avoid this spam and control the use of keywords and phrase to avoid going down the ranking system.
• Redirects. This is sometimes used in conjunction with doorway pages. Due to doorway pages have no considerable or of little content, redirecting visitors to a page with relevant contents are the actual scenario. Some webmasters are able to get away with this sometimes but in the eyes of competitors and search engines they might eventually notice this and will penalized your site.
• Doorway Pages. These are pages built in order to rank higher in search engine but with little of value in content for visitors. Typically, these pages contain only phrases to be promoted and once visitors get there, they will be redirected to another page like the homepage of a site. This is actually used in coordination with redirection method and one of the most dangerous methods to use. Even if you have genuine contents that made its way to rank high in search engine, by using this method alone, this can removed your site from search engine index so avoid using this one.
• Spam. Spamming is the most commonly used method for Black Hat technique. This is done by creating pages with little relevance to your query and in fact when visitors get there, you can view ads and only listings of other sites. Using this method, webmasters aim is to only get paid by advertisers when visitors click their ads or use the links there to get to there actual site. Search engines will notice this and will get your site penalized or even banned so avoid using this one.
While reporting sites that use Black Hat techniques is not only fair but also ethical, it is also very important to abide by the rules set by search engine companies to avoid your site being penalized or removed from their search engine index. It is just fair and square for site owners and SEO experts or firms to use methods that are legitimate in going up high in the ranking system than using techniques like Black Hat SEO, though will get you to the top, but when noticed, will eventually put you at the bottom or even banned your site on search engines.
In conclusion, for SEO experts, it is very important for you to engage in only using legitimate techniques for search engine optimization (SEO) to avoid your client’s site to be penalized and banned. In this way, you will find more clients doing business with you and have the confidence in having you as a partner for long.
SEO Zip is a reliable partner for doing legitimate SEO techniques for you. Visit their site.
For some search engine optimization (SEO) experts’ opinion, it is not really the case of how ethical or unethical the methods you use for as long as you get the ranking you deserve from search engines. To them, if you have a good site with lots of quality information, it doesn’t really matter what methods are used to rank higher in search engines. What’s confusing to them or even to millions of internet user is when a useless site, even though legitimately used techniques that get them to the top of search engines, is still worthless if you can’t find relevant information from them. Getting to the top, for some SEO experts, does not matter even if using “unethical” techniques like Black Hat SEO as long as your goals are meet and you have a quality website to show.
Whether Black Hat SEO techniques are ethical or unethical, it is still best to shy away or avoid using them for it can get you penalized and even banned your site from search engines. It is also important for some clients to be very careful in choosing the services of some SEO experts or firms by knowing the methods they use in the SEO campaign of your site. If you want to stay with search engines like Google, below are some of the lists of methods used in Black Hat SEO to avoid from:
• Hidden or Invisible text. These are some texts that are set as the same color with the background. Don’t try to do this one for all major search engines are smart enough and can easily detect this one. Some webmasters, as heard, are also able to outwit search engines by creating an image the same color with the text and setting the image later as a background. While sometimes undetectable for some search engine robots, your site might still get banned, for some competitors will report this as a deliberate spam.
• Cloaking. This means showing one page to search engine robots like MSNBot or GoogleBot and completely different page to human visitors. Some search engine cannot detect this method but most smart one like Google will be able to recognize this by visiting all the pages in its index and analyzing the results later through the use of its built-in search engine robot system. Don’t try to pull this one for some of the site competitors will also notice this technique and will report you and this might banned your site.
• Keyword Stuffing. This method is blatantly over exposing the many instances of the use of targeted keyword or phrases on the pages thinking that search engines might notice this and take this positively as search relevance to the site. But this is not usually the case, for search engines will find this very cumbersome or messy. This will eventually put your site at the bottom of the search engine results pages. So, try to avoid this spam and control the use of keywords and phrase to avoid going down the ranking system.
• Redirects. This is sometimes used in conjunction with doorway pages. Due to doorway pages have no considerable or of little content, redirecting visitors to a page with relevant contents are the actual scenario. Some webmasters are able to get away with this sometimes but in the eyes of competitors and search engines they might eventually notice this and will penalized your site.
• Doorway Pages. These are pages built in order to rank higher in search engine but with little of value in content for visitors. Typically, these pages contain only phrases to be promoted and once visitors get there, they will be redirected to another page like the homepage of a site. This is actually used in coordination with redirection method and one of the most dangerous methods to use. Even if you have genuine contents that made its way to rank high in search engine, by using this method alone, this can removed your site from search engine index so avoid using this one.
• Spam. Spamming is the most commonly used method for Black Hat technique. This is done by creating pages with little relevance to your query and in fact when visitors get there, you can view ads and only listings of other sites. Using this method, webmasters aim is to only get paid by advertisers when visitors click their ads or use the links there to get to there actual site. Search engines will notice this and will get your site penalized or even banned so avoid using this one.
While reporting sites that use Black Hat techniques is not only fair but also ethical, it is also very important to abide by the rules set by search engine companies to avoid your site being penalized or removed from their search engine index. It is just fair and square for site owners and SEO experts or firms to use methods that are legitimate in going up high in the ranking system than using techniques like Black Hat SEO, though will get you to the top, but when noticed, will eventually put you at the bottom or even banned your site on search engines.
In conclusion, for SEO experts, it is very important for you to engage in only using legitimate techniques for search engine optimization (SEO) to avoid your client’s site to be penalized and banned. In this way, you will find more clients doing business with you and have the confidence in having you as a partner for long.
SEO Zip is a reliable partner for doing legitimate SEO techniques for you. Visit their site.
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