SEO Zip: Site Review & Analysis
Reduce Web Marketing Spend. Increase Profit Margins.
SEO Zip is a web marketing and SEO Services Company that offers professional search engine optimization services which includes keyword analysis, full website analysis and link building.
Analysis
2 Major types of SEO analysis:
- Keyphrase Analysis - is the search for keywords topical to your Web site, and the analysis of which one yield the highest return on investment (ROI)
- Website Analysis - is an inventory prepared to evaluate the website's overall SEO performance relative to a given keyword.
- On-page - identifying potentials issues and improvement relating directly to the content and structure of the website.
- Off-page - analysis of search engine factors which are obtained from sources other than the website
KEYPHRASE ANALYSIS
3 Major Keyword attributes:
Overall market - the total number of times a keyword is search across different search engine providers.
Site's keyword relevance - topical relevance of campaign's targeted keywords and analysis of client site's current Search Engine-Keyword(SE-KW) Popularity standing.
Overall Competition - analysis of top 10 players listed in Google to determine its keyword difficulty and estimate the required SEO resources to outrank them.
Factors to Consider in Keyword Research & Analysis
- Keyword Specific Analysis Factors (Overall Market & Popularity)
- Number of Competing Pages of Analyzed keyword
- Number of Exact Keyword Match searches per month
- Number of Broad Keyword Match searches per month
- Monthly trend of keyword searches
- Cost-per-click of keyword
- Client's Overall SE-KW Popularity (Relevance with respect to the client's market)
- Age of Domain/Links
- Page Rank
- Number of links
- Number of links using exact keyword-anchor text match
- Number of links using broad keyword-anchor text match
- Page rank of referral pages
- Number of outgoing links in referral pages
- Current ranking position in SERP's
- Competitor's Overall SE-KW Popularity (Overall Competition )
- Age of Domain/Links
- Page Rank
- Number of links
- Number of links using exact keyword-anchor text match
- Number of links using broad keyword-anchor text match
- Page rank of referral pages
- Number of outgoing links in referral pages
- Current ranking position in SERP's
Website Analysis
Below is a concise On-page & Off-page checklist used in our website analysis. Indicating common SEO mistakes and black hat tactics you should not use.
| On-Page SEO Checklist | Off-Page SEO Checklist |
| Start with Keyword Research & Analysis | Start with Keyword Research & Analysis |
| Title tags | One-way inbound links |
| Meta tags | Links from sites with high PageRank |
| Use of Keywords in IMG ALT tags | Number of outgoing links of referrer page |
| H1 tags | Title tag o referrer page |
| H2-H6 headline texts | Exact Match of Keywords in Anchor Text links |
| Keyword use in URL | Gradual link building technology (no growth spikes) |
| Internal Site Crawlability | Acceleration of link popularity |
| Original Organic Content | High topicality of targeted keywords |
| Keyword Frequency | Age of links |
| Site maps (html & XML) | Website Age |
| Keyword use in the first 50-100 words in html page | Server Speed |
| Outbound link texts | Overall link popularity of site |
| Common on-page SEO Mistakes | Common off-page SEO mistakes: |
| Duplicate content | Duplicate keywords in link text |
| URL variants on the same pages | Site-wide links causing link growth spikes |
| Duplicate title tags | Using on-page SEOs to do specialist off-page SEO |
| Duplicate Meta Descriptions | Placing random links without keywords near your link-ad |
| Non-www vs WWW page duplicates | Frequent Server Downtime & Site Inaccessibility |
| http vs https page duplicates | Excessive Repetition of the Same Anchor Text in a High Percentage |
| Black Hat SEO Tactics to avoid: | Black Hat SEO Tactics to avoid: |
| Hidden links | Link farms (sites with 100+ outbound links per page) |
| Hidden text (css, javascript) | from bad neighborhoods/affiliates |
| Inorganic Keyword repetition | Link churning |
| Sneaky Redirects (Meta or Javascript) | Hidden inbound links |
| Mirror pages | Automated Open Form Comment Spam |
| Doorway pages |
